The negotiation stage of a property sale is the part sellers know least about and care most about. They see the opening offer. They see the final number. Everything that happens in between is managed by the agent - and the quality of that management is what determines the gap between the two.What most sellers imagine as negotiation - a back… Read More

Most buyers make their first decision about a property in under five seconds. Not whether to buy it - whether to click on it. That five-second window is where the campaign either does its job or fails. Most sellers underestimate how much of the final sale price is determined before any buyer sets foot through the door.Most sellers understan… Read More

Every campaign starts with momentum. New listings attract a concentrated level of buyer attention that does not last - and if the campaign does not convert that attention into inspections and offers, the window closes. What follows is a familiar and uncomfortable sequence: a week passes with nothing meaningful, the open days get quieter, the agent … Read More

Someone listed in Gawler last year who did everything right on paper and still walked away short. Nothing obviously wrong. The campaign ran, offers came in, the property sold. But somewhere in the process - a pricing call made too early, a preparation step skipped, a negotiation handled slightly off - the final number came in under what it should h… Read More

Picture a seller who did all the reasonable things. Tidied the place up. Picked an agent. Set what felt like a fair price. The sale went through. And yet. The final number sat below where it could have landed, and the reason was not bad luck or a bad market. It was a handful of decisions that looked fine at the time.That is the version of s… Read More